When we want to communicate something that is meaningful we normally tell a story. So, it makes sense to take that same approach for your business, your brand, your product or your service.  Storytelling by video is effective, easily shared and remembered.  The ability to unite an idea with an emotion and in turn cause someone to ‘feel’ something is at the heart of storytelling and by using video you have a chance to actually ‘show’ your story too. And as the saying goes “people don’t buy products or services, but rather the stories that these represent”.

Our strategic marketing videos allow you to get your message across effectively and most importantly are aligned to your company’s identity, values, positioning and objectives.

We specialise in three types of strategic marketing videos.

The digital world we live in means more of us are watching videos than relying on traditional marketing mediums and are doing so, increasingly, on our mobile phones.

By producing a company profile or brand story video, you can build brand awareness, be more targeted and connect easily with your customer base. Video can also assist with conversion rates, generating leads and driving sales.

Featured Project - Nurtured at Home

In home childcare provider visually captures who they are and what they do. At Nurtured at Home, children are their first priority.  People, relationships, support and communication are at the heart of everything they do. The company wanted a series of videos that could visually capture these qualities and portray the essence of who they are and the services they offer.

Videos were created which focused on two key areas of the business; becoming an Educator and enrolling your child with, Nurtured at Home.

The guiding principles and behaviours of the company were illustrated through the videos and the use of people helped bring the stories to life.

The series of videos had great leverage and cost efficiencies by being multi-purposed; the videos themselves were ideal for website and online platforms, video testimonials were also included,  plus images from the videos were great as photography on the website, blogs and social media posts. Visit www.nurturedathome.co.nz to see how the videos and photography have been leveraged on the website. 

Over the last few months we have been working with the team at Flair to create a series of videos that capture and highlight what we do at Nurtured at Home.  To say that we have been really impressed by the team at Flair is an understatement.  They quickly grasped our service and came up with some amazing ideas from our initial meeting. 

Throughout the process, Jan and Andrea were responsive, kept us updated with where things were at, and always delivered in the timeframes given.  The whole team at Flair made filming easy and they were able to set people at ease in front of the camera.  We have an end result which captures Nurtured at Home and who we are better than anything we could have imagined. 

I wouldn’t hesitate in recommending the team at Flair to anyone who is looking to visually capture their business.
– Petra Navanua, Owner of Nurtured at Home

Just a few examples of our company profile & brand videos

Let’s get specific! These videos are great if you are wanting to describe a particular service or project and showcase the key aspects. There are a number of uses for such a video including for awareness, customer service, education, investment, record keeping, recruitment, tendering,  and training purposes.  Video allows you to explain your service or project in a way that is easily consumed.

Featured Project - Bridge It NZ

Bridge It NZ, market leaders in their industry, are excited and honoured to be the first bridge construction company in New Zealand to be endorsed by international company Wagners, to utilise their revolutionary composite fibre technologies, known as CFT. CFT is a structural element that replaces timber, aluminum and steel to achieve a 100 year design life.  

The CFT product was installed by Bridge It NZ in the Royal Golf Course project in Auckland, which amalgamated two golf courses, across an estuary and had to contend with overhead powerlines.

Bridge It NZ wanted a video that not only showcased them at a company level, but drilled into the specifies of the Golf Course project itself.  The video does just this, plus it provides Bridge IT with a great asset for their sales toolkit.

Just a few examples of our services & project videos

What better way to promote your business and the benefits and solutions you provide, than hearing first hand from a customer!  Testimonials and case studies are an effective way to build trust and credibility and showcase your product or service offering in a way that is meaningful to your customers and potential customers. These videos are also perfect for social media sharing and connecting with your target audiences.

Featured Project - Generation Homes

We have a long-standing relationship with Generation Homes and work alongside them to produce video for a number of different needs and purposes for their business.

One such area is Case Studies. We work with them closely on case studies and have a tried and tested process to ensure best efficiencies throughout the process and best outcomes in regards to delivery and results.

We collaborate and we are able to leverage off our time and services by providing both photography and video; meaning Generation Homes has a greater pool of resources to utilise.

Our communication, project management and level of service is at the heart of our relationship with Generation Homes. 

Just a few examples of our testimonial & case study videos